Lode is an AR shopping experience that transports the consumer into truly virtual shopping environments. A first of its kind.

LODE

Our Impact

  • Identified top 50 UX improvements for the application which helps with upcoming luxury retailer pilots

  • Worked directly with CEO / CTO / development team of FictionMine, and real users to test and craft the next iterations of the app

  • Took application to the next stage, delivered project on time and on budget

Lode team came to us with a challenge to understand the usability of their application and with a goal to make improvements to the application based on concrete research.

Humanity Areas

  • Augmented Reality / Craft Tech

  • Regenerative / Sustainability

Collective Members

  • Danni Schmitz Martin

  • Phiyen Kelli Vu

  • Thu Do

Services

  • Founder Workshop

  • Competitive Research

  • User Testing

  • Product Prioritization & Recommendations

Timeline

  • 3 months

 
 

User Profile Workshop

In the case of Lode, the team has discovered a wonderful technology (AR) and use case to allow customers to experience virtual stores environment, try on clothes (again, virtually), and buy right from one interface. The founding team, two super talented founders with background in architecture, has been working on the application for a while. Their challenge is to discover How we can improve the user experience of the application ahead of their pilot test.

To start, we want to understand the user profiles and the founder’s / business goals surrounding this solution. Essentially - who are we creating for and why?

 
 
 
Lode User Journey Workshop
 

Competitive Analysis

 
 
 
 
Lode competitive Analysis

Make it stand out

Understanding the competitive context surrounding the solution to assess our competitive edge and unique proposition.

 

User Testing

Learning from actual users on the application’s usability and points of excitements, following best-in-class rigorous research methodologies.

 
 
 
 
Lode User Testing Results
Lode User Testing Prototype Guide
 

Coming together: Analytically-driven
app improvements

 

Our process is data-driven. We collect data from multiple sources: founders/business, market/competitive, our users, and our technology team inputs in order to score and arrive at one view of the challenges surrounding the solution, their prioritization in relation to each other, and improvements derived from these understandings.

Our method focuses intensely on saving the founders/startups money and time by focusing on what’s most important backed up by real evidence.

Based on these findings, the Lode team made a decision to address the top 25/25/25 issues, therefore improving the overall user experience of the entire application.

 
 
 
Lode Priority Matrix