The Content & Email Management feature allows a pro-user (someone working at a Non-Profit) to draft and send out email campaigns, manage email integrations, and generate segmented audiences.
About
Process
We were engaged with researching and designing an administrative back end to manage an organization’s Content & Email Management.
Competitive Research - We performed Competitive Analysis on various email campaigning platforms.
Flow - The information architecture of this feature was well thought out to help Administrators seamlessly create, send out, and manage email campaigns.
Sketch - Once a flow was in place, the next step was to sketch out effective layouts of the design before moving into wireframing.
Wireframe - Desktop mid-fidelity wireframes were built and iterated upon with stakeholders over the course of 2 weeks.
Testing - Usability tests were conducted with 4 people. Feedback was used to reiterate on the wireframes to make the design easier to use.
High-Fi - Wireframes were passed to a UI designer for polishing. This feature is currently in development.
The Team: Ty Callahan, Thu Do, Megan Martin
Partners: Juice Creative Group - Product Management, UI Design, Development
Roles: UX Research and Design, Information Architecture, Usability Testing
Time: 4 weeks
Brief: TBD
Hypothesis: TBD
Deliverables: Mid-Fi Wireframes, Usability Testing results, and recommendations
We’re working hard to get this case study online.
We’ve been heads-down working on the features of UncommonGood and are still working through putting this case study on to showcase our work and passion. So stay tuned!