Experimental by Design: How to Start Building Products with Confidence
You’ve probably heard of the saying, “build it and they will come”. You’ve also learned that it’s a myth. If you’re going to build a product, you better make damn sure people want to use what you spend time, money, blood, sweat, and tears to make.
Let's talk about why a staggering 42% of startups that fail do so because there was no market need to begin with. It all begins with how you develop products. Instead of blindly committing to an idea, we'll explore a culture of product experimentation that puts "value-to-customer" first can help founders de-risk their biggest decisions. Most importantly, we'll discuss how your organization can begin incorporating learning into its product development process to build with greater confidence.
About Michael
Michael Suen is a creative director and lapsed entrepreneur whose work has been featured in TechCrunch, Wired, and Scientific American. He runs Weirdo, a zero-to-one product design studio that partners with in-house teams to bring emerging technology ventures to market. Recent clients include LinkedIn, Bose, KonMari, Lovevery, IntelyCare, Looking Glass Factory, and others.
A self-taught designer, Michael began his career as a journalist and copywriter before joining the MIT startup Learning Games Network, where he worked on the award-winning educational video games Quandary and Xenos. In 2013, Michael co-founded SwitchUp, an online reviews platform for technology bootcamp programs (acquired in 2018 by Optimal).
Michael is also passionate about holding space for underrepresented creatives to learn and thrive, teaching user experience design at General Assembly and the City University of New York. He currently lives between Brooklyn, NY and the Berkshires, MA with his wife, one dog, two cats, and five video game consoles.
A Collaboration between Weirdo and TAILORU Collective
Image by Bonneval Sebastien
TAILORU Education is part of the TAILORU Group, along with TAILORU Technology and TAILORU Collective. Our mission is to advance humanity through design, technology, and education.